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Zeus Publications: Australian eBook Publisher Brings Authors and Readers of the World Together
We go Down Under to interview Zeus founder Bruce Rogers.
Ebooks have arrived, thanks in part to Stephen King and his recent experiments with Ride the Bullet and The Plant. One of the more captivating aspects of ebooks is the way they transcend boundaries and can be shared via the Internet by readers the world over.In much the same way as the Sydney 2000 Summer Olympic Games will bring the sporting world together, Australian ebook publisher Zeus Publications brings authors and readers of the world together.
Zeus Publications Australia is began operations on August 31st 1999, becoming Australia's first e-book publisher and online e-bookshop. It is a privately owned family business, and publishes books of all genres, with the exception of pornography. Zeus does not seek any up-front costs from their authors, making the publishing of a book within reach of most anyone who aspires to do so.
According to Zeus Publications managing director Bruce Rogers, ebooks offer readers--and the environment--many advantages. "Ebooks help the environment by the fact that they include the same content as traditional books, except there is no paper being used, which saves production costs and ultimately, trees," he says. "The production cost savings are passed on to the customer, meaning that the price of an ebook is about a third of a traditional printed book."
In another parallel to the Olympic Games, it is reported that the sporting venues being constructed in Sydney have been designed to maximize energy efficiency, conserve water, and preserve air quality. All are constructed from environmentally-friendly materials, using building processes specially designed to minimize waste.
Zeus sells books as e-mail attachments, which are uploaded to your hard drive or floppy disk for use as you require. Or, you can buy them shipped in an attractive floppy disk jewel case.
The current bestseller is an Australian book called Are You Free? Confessions of a Taxi Driver by David Gawthorn. Fifteen years behind the wheel provided the author with a wealth of experience and anecdotes on taxis and the traveling public, and the book is selling well all over the world.
Rogers is experienced in all facets of the publishing industry as a journalist, with over 20 years in the media in marketing, sales, promotion, management and production. He says his mission is to give a wider population the opportunity to read books from talented authors, and to make the eBook the reading medium for the new millennium. Zeus has submitted six of their titles to the upcoming Frankfurt International eBook Awards.
Sydney 2000 Olympic Games - Sept. 15 - Oct. 1
IP Online columnist Christina Hamlett recently interviewed Rogers to find out more about e-publishing Down Under.
The interview:
August 31, 1999 was a history-making moment for Australia and an intrepid media entrepreneur named Bruce Rogers. It was opening day of business for Zeus Publications, the first e-book company to take root-and spread like wildfire-in the Land Down-Under. In a matter of months, its title list jumped from 6 to 40, garnering enviable reviews for its literary diversity and its pool of both established and beginning authors.
Enthusiastic to expand the company's talent base to the U.S. and beyond, General Manager/Owner Rogers graciously allowed me several hours of his time to share what Zeus and the burgeoning e-publishing phenomenon are all about.
Q. Why don't we start with how you got your first break in the publishing world?
A. It was back in 1971 when I was a cadet journalist for a biweekly country newspaper in Roma, Australia. Starting salary? The sum of $200 per week. That led to subsequent careers in radio, television, and writing for several popular magazines in Australia. I also picked up plenty of experience in production sales and marketing, as well as newspaper layout.
Q. I understand your wife is a writer, too?
A. Yes, as a matter of fact Sandra is the one who rekindled my interest in making a difference in the literary market. She had just had a book published in 1997 by Minerva Press (U.K.) and recruited me to help her with editing and layout. It was over the course of that book-and her next-that I not only realized I missed the industry but that the traditional marketing and distribution process left a lot to be desired.
Q. How did you first hear about e-publishing and decide to pursue it yourself?
A. I started experimenting myself, then decided to look at the Internet and found there were some e-publishers up and running in the States. My next thought was, "I can do this!"
Q. So what was the very first book Zeus Publications officially put on line?
A. It was a collection of Australian Bush Poetry, Burleigh to the Bush!
Q. Is Zeus a one-man show or do you have a full-time staff?
A. It is not exactly a 'one man' show - we have a number of people who read and evaluate for us, together with my wife who assists in the day-to-day running.
Q. Literary agents have been especially critical of the e-book phenomenon, alleging that authors published electronically can say goodbye to any chance of their work ever being accepted by traditional houses. Any validity to that?
A. No, quite the contrary. Some literary agents are just single-minded about traditional publishing and are concerned that most e- publishers do not pay advances. Being published electronically can actually assist in the process of later-or simultaneously-getting your words into print.
Q. How will the role of agents need to change to keep pace with this new publishing technology?
A. I believe they'll need to adjust their attitudes toward the publishing game because most of them actually set the rules for the authors and publishers-much like an 'old boys' club. This will require change because e-publishers think differently and are dealing directly with authors on a one to one basis. Literary agents will need to sit down with the e-publishing industry and strike some guidelines.
Sydney 2000 Olympic Games - Sept. 15 - Oct. 1
Q. With so many new e-book publishers entering the market, it has to be a challenge to attract--and keep--good authors. What has been your most effective tool for publicizing the e-book medium in general and Zeus in particular?
A. So far, the most effective tool for us has been search engine listings, Free for All links and target marketing through message boards, review pages and selected e-mailings. We're also very aware of the need to promote ourselves and have done so with radio advertising, press releases, book reviews and great support from our local press.
Q. Have you hit any unexpected speed bumps or has it been a smooth ride from the start?
A. It's been pretty smooth. We're taking it easy and have no grand expectations from the industry in the short term. It is a long-term thing and no one will make any money for quite a while. One has to be patient and understand the nature of the beast in this business.
Q. How many submissions does Zeus receive per month?
A. Right now, we're getting about twenty submissions a month from all over the world.
Q. And how many new titles do you debut?
A. Currently, it's six books per month. As for the coming year, we'd like to see our annual inventory hit 100+.
Q. What's your most popular genre?
A. Currently, fiction is the most popular, followed closely by Children's, Sci-Fi and Young Adult.
Q. Is there anything you'd like to see more of in the future?
A. We'd definitely like to add more non-fiction titles to our site.
Q. How much input do authors have on the design of their book covers?
A. We give them a questionnaire to fill out upon signing of the contract, then we mail them a proof before actually going ahead with the work. Their input is important to us; some of them, in fact, even supply their own artwork for consideration.
Q. What type of advance/royalty structure is in place at Zeus for prospective authors?
A. Although we don't pay advances, we do offer a 30% royalty to our authors. A visit to our Zeus website also shows that the cost of our disks and downloads are comparable to those offered by fellow e-book publishers.
Q. A number of e-publishers are offering print-on-demand options for selected titles. Is this a route that Zeus will follow as well?
A. We actually explored print options very early in the piece, but decided to leave it to the existing publishers. That road is pretty hard so we are staying right where we are.
Q. What advice would you like to give writers who may be considering e-books as a market for their talent?
A. It doesn't hurt to submit your work. As long as someone sees it and can showcase it for you in the best possible way-be it in print or cyberspace-you've accomplished every writer's goal of getting the story 'out there'. I believe that there is so much hidden talent as yet unpublished - some of the best books are sitting in top drawers somewhere gathering dust. The end of the rainbow is just an e-mail away. No one is making tons of money yet, but you never know about the future and I reckon it looks bright out there! Maybe you should 'give it a go, mate!'
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Christina Hamlett is the author of 14 books, including THE SPELLBOX, recently nominated for the Frankurt eBook Awards, and THERE'S NEVER A CIRCUS...AND OTHER TALES OF CHILDHOOD, published by Zeus Publications. She writes the monthly IP Online column, "INKLINGS: Writing Well & Profitably for Books, Film, and Stage." Have a comment or suggestion for a future topic? The mail box is now open at InkView@cswebmail.com.
Sydney 2000 Olympic Games - Sept. 15 - Oct. 1